8×8 Announces Strategic VAR Channel Partnership with Spectrotel to Help Organizations Transform the Digital Workplace with Cloud Communications

8×8, Inc., a leading integrated cloud communications platform, announced that Spectrotel, Inc., a leading national next generation aggregator and managed services provider, has joined the 8×8 Open Channel Program as a strategic value added reseller (VAR) partner. Spectrotel is now offering the 8×8 Open Communications Platform™, which uniquely combines cloud voice, team chat, video meetings, and contact center in a single solution, to partners and customers across the US.

“Our mission is to bring real choice and expertise to our customers and channel partners by aligning with best-in-breed technology partners. 8×8 is a leader and highly regarded in the channel, offering the best technology stack in the industry,” said Ross Artale, President and COO at Spectrotel. “We are excited to add 8×8 enterprise communications to our portfolio as it aligns with the suite of integrated infrastructure solutions and services we offer. The partnership will allow our business partners and customers to simplify their digital transformation efforts, ensure business resilience and enhance customer experience.”

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Spectrotel has added 8×8’s award-winning solutions, including 8×8 cloud communications and video collaboration, 8×8 Voice for Microsoft Teams, and 8×8 Contact Center, to its product portfolio. As one of the fastest growing and successful integrated solutions providers, it is now uniquely positioned to help identify and tailor the right 8×8 solution, and combine it with Spectrotel’s unparalleled suite of services to meet the ever-changing and growing technological demands of today’s businesses.

“Our channel-first global growth strategy is being driven by the successes we are achieving with the largest and fastest-growing partners in the industry. By providing best-in-class solutions and services, Spectrotel has earned a well-earned reputation for building strong and trusted long-term relationships with partners and customers,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8. “As a key partner in the 8×8 Open Channel Program with significant customer relationships and expertise, we look forward to working with them to enable businesses and organizations to move away from legacy, on-premises systems, and transition to an operate-from-anywhere digital workplace using cloud communications.”

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The 8×8 Open Channel Program ensures that every member of 8×8’s channel community, from Master and Sub Agents to VARs, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customizable, white-gloved marketing campaigns to reach prospects. The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

The 8×8 Open Communications Platform uniquely brings together the essential enterprise communications elements required for the digital workplace, combining voice, team chat, meetings, and contact center solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics. The 8×8 Open Communications Platform accelerates digital transformation initiatives and strengthens business responsiveness and resilience by providing secure, scalable, and extensible capabilities that are required for organizations to create unique employee and customer experiences at scale.

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