ayoba, the African messaging app, has reiterated its focus on protecting their users’ privacy and security. In the past few days, the global community has spoken, and it’s clear that these are critical issues. Across the world, users have taken to social media to express their opinions, and ayoba is listening.

The company has reassured its users that it’s not possible for messages in the app to be read by anyone, or shared to any third parties. The app features peer-to-peer private messaging which are end-to-end encrypted. A user’s contacts and location are only available to other users if explicitly shared by the account owner. Users can feel confident that their private data will remain private, and is treated with the utmost care and respect by ayoba via our Privacy Policy.

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Family Friendly

Ayoba also points out a unique feature of their app. ‘All the content is curated,’ says Interim CEO Richard Cimardi. ‘We have a team of editors who check every post on our content channels before it goes live. This includes our music and entertainment channels. So it’s 100% family friendly and safe for our younger users’.

Another unique feature is its availability in 22 languages : English, isiXhosa, isiZulu, French, Arabic, Dari, Pashtu, Hausa, Afrikaans, Igbo, Jula, Kinyarwanda, Luganda, Pidin [Cameroon], Pidgin [Nigeria], Portguese, Sesotho, Setswana, Swahili, Twi, and Yoruba. Content channels are predominantly English and French, but the app offers content across all the languages as well, in Dari, Pashto, isiZulu, isiXhosa and more.

Ayoba has recently launched an in-app assistant, Aya, to guide new users on how to use an instant messaging app. Aya appears automatically in everyone’s Chats and can run a variety of interactive tutorials for key features within ayoba.

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Free data for MTN Users

In partnership with MTN, MTN customers are automatically allocated free data to use ayoba features. Allowances range from 50MB daily to unlimited usage, depending on the country (with the exception of Benin). Free data allocations can be used for all activities available in the app – including messaging, browsing, gaming and listening to music.

Ayoba was awarded the Africa Digital Award for Best Mobile Application in November 2020, in a voting process involving both industry judges and the public. Ayoba offers Group Chat, Status updates, MicroApps and over 100 content channels bringing news, fashion, beauty, sports, education and music listening to the users. Ayoba has also an extensive game selection of more than 120 games currently available.

Ayoba is looking forward to a busy 2021, upgrading the already extensive list of features – including exciting new content in Channels and local MicroApps from across Africa, and also introducing new functionality, including in-app VoIP voice and video calls.

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