Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire Chatlayer BV for an Enterprise Value of EUR 6.9 million.

Founded in Antwerp in early 2018, ChatLayer.ai is a cloud-based software platform that lets businesses create multi-lingual chatbots and voicebots using Artificial Intelligence (AI) and Natural Language Understanding (NLU). The platform enables intelligent two-way conversations between businesses and their customers across multiple communications channels like mobile messaging, voice, and web chat.

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“Cloud communications and mobile technology fundamentally transforms how brands can engage with their customers. We are now seeing how next-generation messaging channels, which are designed to be conversational, are creating new opportunities for brands to enrich their customer experience. Growing our capabilities in AI and NLU is an important way for Sinch to ensure that our enterprise customers and channel partners can fully realize this opportunity”, comments Oscar Werner, CEO of Sinch.

Whereas first-generation chatbot implementations rely on simplistic scripts and keyword analysis, intelligent conversational AI leverages Natural Language Understanding to determine what a person wants to achieve when she engages with a business through text or voice chat. This creates a step-change in usability, fuels productivity, and means that live agents can focus on the smaller number of complex questions that the chatbot is unable to resolve.

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Like Sinch, Chatlayer has a Go-To-Market model that leverages multiple channel partners in addition to direct field sales. Strong partnerships are particularly important when deploying AI and NLU-based tools for businesses with advanced requirements and in situations which may require specialist expertise in system integration and conversational design.

The Chatlayer.ai SaaS (Software-as-a-Service) platform is currently used by a range of enterprise customers including Belgian bank Belfius and insurance leader Foyer, and the company has established partnership relationships with companies like Proximus, Ordina and KPMG. Recurring revenue is growing rapidly. In 2019, Chatlayer generated revenues of EUR 0.8 million, Gross Profit of EUR 0.7 million, and EBITDA of EUR -0.9 million. The company is based in Antwerp and currently employs 17 people.

“We have built a platform that leverages AI and NLU to improve customer experience and drive measurable business outcomes. We are excited to partner with Sinch who adds deep mobile expertise and can help scale our offering to an international audience”, comments Rick van Esch, Chatlayer CEO.

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