Telestax, a leading global communications platform as a service (CPaaS) enablement and application provider became the first in the industry to deliver a CPaaS Sales Certification Training program specifically developed for communications providers.

According to a recent report by Synergy Research Group, the CPaaS market is experiencing a 40 percent yearly growth rate, with IDC forecasting a market size of nearly $11 billion by 2022. As communications companies increasingly focus on bringing cloud-based APIs to their enterprise customers, the need for training, knowledge, and best practices has emerged.

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“At Telestax, our global partners are heavily skilled at selling voice, SMS, UCaaS, and other telephony products, but oftentimes CPaaS is a new beast,” said Veena Vadgama, VP of Marketing for Telestax. “We custom-designed a CPaaS sales certification program for these international sales teams. Telestax trainers bring to light the use cases and digital channels most relevant to the partner’s region. The results speak for themselves as upon completion of the training our partners have a host of leads and POCs to pursue, bringing significant revenue increases within three to six months on average. This ensures that sales teams are not only equipped, confident, and eager to sell CPaaS but that they are now dangerous when it comes to outshining the competition.”

As a CPaaS enablement leader, Telestax has demonstrated the ability to prepare communications solutions with programmable voice and SMS, in addition to offering popular turnkey applications like two-factor authentication (2FA) and phone number masking. Ongoing education and support help to see these solutions through the sale to deployment.

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With both face-to-face and virtual training course options, Telestax has begun offering CPaaS Sales Certification Training to some of the largest organizations in the world, beginning with Europe, Asia, and the Middle East.

“The CPaaS Sales Certification Training from Telestax is a one-of-a-kind opportunity for those who understand how to sell telecom products but are now looking to sell cloud applications,” said Nicholas Soo, EVP Voice & Mobility Sales from Telin, a subsidiary of Telkom Indonesia that manages digital and telecommunications business globally. “In three days, we were able to train our sales team to effectively sell two-factor authentication, number masking, IVR, and more. The role-playing and live demonstrations included in the training helped our team feel confident bringing additional knowledge and expertise to their accounts. As a provider, this enables us to offer more value to our business customers.”

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