Zenvia Inc. (“ZENVIA” or “Company”), the leading cloud-based CX communications platform in Latin America empowering companies to transform their existing communications with end customers along their life cycle, hereby announces to the market the acquisition by China-based Internet and technology company, Tencent Holdings Ltd. (“Tencent“) (0700.HK) of 10.2% of its Class A common shares in the market, according to an SEC filing on Mar 31, 2022.

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Tencent now indirectly owns 1,795,100 Class A common shares of Zenvia, representing a 10.2% Class A shares (or 4.3% of total common shares), and a 0.7% voting power, according to the filing.

“We are delighted to welcome Tencent as a Zenvia investor, which attests for the correct path we are taking in terms of growth moving forward. Having the support of strong shareholders is key for us to deliver value in the long term,” said Zenvia CEO, Cassio Bobsin.

“We are pleased to increase our shareholding in, and enhance our relationship with, Zenvia. We see first-hand the buoyant demand for platforms enabling enterprises to digitally communicate with their customers in emerging markets. And we are optimistic about Zenvia’s migration from an SMS-centric business model toward a software as a service subscription business model, based in part on pattern recognition from Tencent’s own evolution from an SMS-driven business model in the early 2000s to the breadth of services Tencent provides today,” Mr. Levin Yao, Managing Director of Tencent Investment, commented.

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