DiscoverOrg Leads G2 Crowd’s Momentum Report for Sales Intelligence

DiscoverOrg Leads G2 Crowd’s Momentum Report for Sales Intelligence

Out of 41 solution providers included in G2 Crowd’s 2018 Momentum Report for Sales IntelligenceDiscoverOrg has received the highest Momentum Score, based on exceptional customer satisfaction and market growth, reinforcing DiscoverOrg’s position as the pacesetter in the B2B sales and marketing data industry.

The new Sales Intelligence Momentum Grid from G2 Crowd showcases B2B data solutions with the highest growth trajectory based on a product’s user satisfaction, online presence, and employee headcount growth over the last year.

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“Given the rapid pace of innovation and change in technology markets, today’s B2B buyer needs to have a forward-looking perspective when it comes to purchasing new business solutions,” says Godard Abel, G2 Crowd’s CEO and chairman.

The G2 Crowd Momentum Score is based on two factors: 1) Market Momentum (Y-axis) and 2) User Satisfaction (X-axis). A product’s Momentum Score is calculated by a proprietary algorithm that factors in social, web, employee and review data that G2 Crowd has deemed influential in a company’s momentum.

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The Satisfaction Score is based on end-user satisfaction with the product, popularity, statistical significance (number of G2 Crowd reviews), quality of reviews received, age of reviews, overall customer satisfaction, and Net Promoter Score on G2 Crowd.

The two scores combined to give DiscoverOrg an overall score of 85, beating out the next highest sales intelligence provider by 5 points.

“We’re driven every day to get better through authentic, unbiased customer feedback,” says Henry Schuck, DiscoverOrg CEO. “G2 Crowd has created the leading channel for transparent user reviews, and that makes it even more rewarding to earn this award.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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