Foureyes, the sales intelligence software company, announced the release of Omni-tracking, a user-level website tracking software. Foureyes Omni-tracking is part of an expansion from two to four product modules and a rollout of 100+ new product features at NADA Show 2020.

After working with thousands of businesses, the team at Foureyes recognized a gap in the market where companies that sell in-person were not able to see the leads coming off their websites and where they were coming from. David Steinberg, CEO & Inventor of Foureyes, explains, “When we realized that big-ticket retailers were blind to what their customers were seeing and doing on their websites, it became clear there was a need for a solution that would improve visibility and decision making. This problem is ultimately why building out user-level tracking as a standalone sales enablement tool just made sense.”

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Foureyes Omni-tracking matches the web activity of online customers with forms, chats, and phone call leads to let users know who their leads are and where they come from. Foureyes’ patented technology is the only software that connects phone calls and website shopping data with inventory data, providing a complete customer activity dataset. For the first time, businesses who make sales in-person can leverage the same customer insights that ecommerce companies benefit from. With Foureyes Omni-tracking, users can:

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• See every web lead. Get visibility into what every call, form, and chat lead did on the website.
• Know their leads. Understand lead preferences for better, more customer-centric sales conversations.
• Spend marketing dollars smarter. Know which marketing channels are (or aren’t) generating quality leads in order to spend smarter.

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