New VP of Sales Will Help Drive VIZIO Ads’ Go-To-Market Plans to Forge Direct Relationships with Brands and Agencies
VIZIO, Inc., America’s leading smart TV company, announced the addition of Adam Bergman to its growing VIZIO Ads team across the country.
As Vice President of Ad Sales, Bergman is responsible for forging buy-side relationships and driving VIZIO Ads’ direct-to-TV ad sales business. He will report directly to Mike O’Donnell, SVP of VIZIO’s Platform Business, who leads VIZIO’s recently opened New York City office.
“Adam has spent his career working with companies at the bleeding edge of innovation in the publishing and ad tech space,” said O’Donnell. “As we’re speaking with brands and agencies, Adam’s knowledge in emerging media platforms, 1st party data and measurement, and mixed media strategies is already proving to be a big advantage for us as we build our advertiser-direct business.”
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Bergman will lead the sales team tasked with forging direct relationships with brands, agencies and advertisers, and enabling partners to purchase premium TV ad inventory across the VIZIO SmartCast platform, including within the launch and discovery environment, partner OTT apps, and throughout VIZIO’s popular WatchFree™ service.
“VIZIO’s innovative and customer-driven approach to every line of business really drew me to the company,” said Bergman. “I’m particularly impressed with how our CEO, William Wang, has embedded VIZIO’s customer-first DNA into the company’s advertising strategy. We’re not just offering preferred premium inventory and targeted audiences, we’re offering an ecosystem of millions of TVs that use VIZIO SmartCast.”
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VIZIO Ads was officially established in December 2019 with a mandate of providing better advertising experiences to consumers and brands alike. VIZIO Ads offers a unique combination of premium inventory combined with direct publisher relationships, resulting in tier one targeted TV inventory being sold with app-level transparency for advertisers.
Bergman joins VIZIO most recently from Samba TV where he led the West Coast client partnerships team. He’s spent the entirety of his career in the digital media and ad tech ecosystem, with experience ranging from platforms, publishing, and consulting. Across a variety of roles, he’s developed go-to-market strategies for new and in-market brands, mentored startups from early funding onward, and built successful sales organizations that consistently lead to outstanding growth in company billings and customer relationships.
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