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Samba TV

Viewers Are Accelerating Their Migration Away From Linear Cable According To Latest Samba TV Audience Analysis

Even with the massive surge in cable TV news, overall cable TV household viewership is down since the beginning of the Covid-19 crisis in the US Samba TV, the leading provider of television data and analytics released a report highlighting the complex television landscape that has developed since the beginning of the Covid-19 crisis in the United States. Much of the media’s coverage of television viewership has focused on the massive increases in both total households viewing video and the time spent watching cable…

Samba TV and The Trade Desk Expand Partnership Globally

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV Samba TV, the leading provider of consumer cross-screen television insights and analytics, and global advertising technology platform The Trade Desk announced the expansion of their US partnership to international markets beginning in Australia. The integration of Samba TV’s data in The Trade Desk platform will provide Australian…

Adam Bergman Joins VIZIO Ads To Build Advertiser-Direct Business

New VP of Sales Will Help Drive VIZIO Ads' Go-To-Market Plans to Forge Direct Relationships with Brands and Agencies VIZIO, Inc., America's leading smart TV company, announced the addition of Adam Bergman to its growing VIZIO Ads team across the country. As Vice President of Ad Sales, Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. He will report directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City…

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads

Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions. “With over four billion available impressions for brands every month, and 100 percent of them measurable and addressable, Samba’s CTV advertising is an essential solution for our clients and a key growth driver for our industry. What’s unique about Samba’s Audience products across CTV and…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack

Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed. This is the third acquisition for Samba in the past year, following Screen6 and Axwave, as the company continues to assemble a powerful technology stack to…

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV announced in connection with its $30m Series B financing from Liberty Global, Disney and Warner Media and others that it would use a portion of its proceeds for international growth and strategic acquisitions. Combined with Samba’s…

Randi Barshack Joins Samba TV as Chief Marketing Officer

Experienced Tech Marketer Tasked With Driving Growth for TV Data Leader Amid Changing TV Landscape Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report to CEO Ashwin Navin. "I was immediately attracted to Samba TV as the leader in the TV data and…

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of…

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Marketers Gain Access to TV Commercial Data to Optimize Ad Campaigns Across Devices The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns. This partnership helps marketers forecast cross-device reach and frequency across campaigns that span TV and digital, and also segments audiences that switch viewership from traditional TV to streaming video and other digital…

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events. During a closed beta period of this innovative…

Samba TV’s Tune-In Measurement Solution Is Now Available in Google Marketing Platform

Media Companies Can Now Measure TV Tune-In Lift Across Google Marketing Platform Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within Google Marketing Platform. As a result, programmers can access tune-in…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Technology Platform for Understanding Audience Across All Devices As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform. Samba’s real-time TV viewership data combined with…