Author

Keith Petri

I am currently the Chief Strategy Officer (US) for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Screen6 supports ad-tech vendors in managing their cross-device data, and allows them to execute successful cross-device strategies.

Guest Authors

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

Keith Petri Nov 13, 2018 2

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this…
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Guest Authors

Addressability in OTT Is More Than Just Checking The Box

Keith Petri Jan 29, 2018 0

Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability and measurement in the OTT space. A key component of these…
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Guest Authors

It’s Not Solved, and It’s Not Easy

Keith Petri Dec 13, 2017 0

In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity…
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Guest Authors

It’s Not Just How Much, but Where and When We Are Connected That Matters

Keith Petri Aug 28, 2017 0

The amount of time consumers spend on connected devices (mobile phones, tablets, and connected TVs) is increasing and we don’t foresee this trend changing. While there are only 24 hours…
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Identity Management

Cross-Device Verification Explained

Keith Petri Apr 21, 2017 0

Let’s try to agree on what is black and white… There is a lot of noise in the industry about the selection of cross device solutions. However, with all the conversation surrounding…
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