Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their …
Addressability in OTT Is More Than Just Checking The Box
Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability …
It’s Not Solved, and It’s Not Easy
In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance …
It’s Not Just How Much, but Where and When We Are Connected That Matters
The amount of time consumers spend on connected devices (mobile phones, tablets, and connected TVs) is increasing and we don’t …
Cross-Device Verification Explained
Let’s try to agree on what is black and white… There is a lot of noise in the industry about …