Author

Keith Petri

I am currently the Chief Strategy Officer (US) for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Screen6 supports ad-tech vendors in managing their cross-device data, and allows them to execute successful cross-device strategies.

Guest Authors

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

Keith Petri Nov 13, 2018 2

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business…
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Guest Authors

Addressability in OTT Is More Than Just Checking The Box

Keith Petri Jan 29, 2018 0

Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability and measurement in the OTT space. A key component of these discussions is that cross-device addressability within OTT…
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Guest Authors

It’s Not Solved, and It’s Not Easy

Keith Petri Dec 13, 2017 0

In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale…
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Guest Authors

It’s Not Just How Much, but Where and When We Are Connected That Matters

Keith Petri Aug 28, 2017 0

The amount of time consumers spend on connected devices (mobile phones, tablets, and connected TVs) is increasing and we don’t foresee this trend changing. While there are only 24 hours in a day, the amount of time spent on devices increase…
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Identity Management

Cross-Device Verification Explained

Keith Petri Apr 21, 2017

Let’s try to agree on what is black and white… There is a lot of noise in the industry about the selection of cross device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the…
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