Keith Petri

I am currently the Chief Strategy Officer (US) for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Screen6 supports ad-tech vendors in managing their cross-device data, and allows them to execute successful cross-device strategies.

Addressability in OTT Is More Than Just Checking The Box

Guest Authors, Video, Video Advertising

Addressability in OTT Is More Than Just Checking The Box

Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability

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Keith PetriJanuary 29, 2018, 4:30 pmJanuary 29, 2018 0 602

cross-device

Customer Identity Management, Guest Authors

It’s Not Solved, and It’s Not Easy

In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance

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Keith PetriDecember 13, 2017, 6:30 pmDecember 8, 2017 0 710

Connected

Customer Identity Management, Guest Authors

It’s Not Just How Much, but Where and When We Are Connected That Matters

The amount of time consumers spend on connected devices (mobile phones, tablets, and connected TVs) is increasing and we don’t

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Keith PetriAugust 28, 2017, 9:24 pmAugust 28, 2017 0 556

CDV featured image

Guest Authors, Identity Management

Cross-Device Verification Explained

Let’s try to agree on what is black and white… There is a lot of noise in the industry about

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Keith PetriApril 21, 2017, 3:00 pmMay 26, 2017 0 843

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