Gong, the revenue intelligence platform leveraging artificial intelligence to go beyond traditional CRM and transform revenue teams, announced it has acquired Vayo, an Israel-based startup specializing in data analytics for sales teams. With the acquisition the entire Vayo team joins Gong, adding firepower to Gong’s award-winning data analytics capabilities. The terms of the deal were not disclosed.

Gong’s revenue intelligence platform enhances CRM by automatically and accurately capturing the full range of interactions between a sales organization and its customers, including via emails, web conferences, and more. Gong then provides AI-driven insights from that data to drive higher revenue, more accurate sales forecasts, and better-trained sales teams.

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With today’s news, Gong adds to its A.I. capabilities with Vayo. Founded two years ago by Avshi Avital and Yarin Benado, it specializes in software that examines the complex, cross-platform data from customer interactions and identifies important, common themes that can help improve the performance of revenue teams and other organizations.

“Revolutionizing AI for the sales industry was a passion Gong and Vayo shared before the acquisition, and together we are making our technology available to tens of thousands of Gong users,” said Vayo CEO, Avshi Avital.  “Gong is the de-facto revenue intelligence platform in the market due to its game-changing insights unmatched in the industry, and the Vayo team is thrilled to join forces with the market leader.”

In March of this year, Gong launched its Deal Intelligence capability, providing instant, accurate and up-to-date views of every deal in a sales organization’s pipeline. The technology enables sales professionals to shift from recapping what they’ve done to identifying at-risk deals and strategizing how to turn them around.

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“Deal Intelligence has taken our customer base by storm, with more than 70% of our customers now set up to close more deals faster,” added Gong CEO, Amit Bendov. “It was only natural that we look for ways to accelerate the product roadmap delivery and Vayo’s technology helps us do exactly that. Our customers can expect upcoming product launches to contain even more delightful surprises to help them manage their deal pipeline and increase win rates. Stay tuned, because we are just getting started. Adding Vayo’s team and technology helps accelerate our product vision and we are well on our way to creating the go-to platform for sales professionals across every industry to help them experience win rates unparalleled to what they’ve been able to accomplish before.”

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