NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries.

Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA countries, providing the highest-quality data that sales and marketing teams can use to improve their campaigns immediately.

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The NetFinder+ CEE expansion pack extends Rhetorik’s existing industry-leading database of European organisations, the technologies they use and the people responsible for those technology decisions. Central & Eastern Europe coverage now extends to Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Poland, Romania, Slovenia and Ukraine.

With access to contacts and technology installs across thousands of companies, the new service offers enhanced install data on cloud, enterprise and vertical industry applications, system software and middleware applications – across Europe and beyond.

Underpinning the enhanced offering is a comprehensive new taxonomy for classifying key enterprise technologies. The all-new Rhetorik Technology Map refreshes and structures business technology assets, services and products into more than 150 categories, covering 7,000+ vendors.

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Rhetorik’s NetFinder+ reports on as many as 164 data fields per company site, including:

• Individual contact data – including Name, Title, Email and Phone Number (compliant with all relevant data privacy and data protection regulations)
• Firmographic data – includes Business Name and Location, Revenues, Numbers of employees and Line of business
• Technographic data – account technology profiles on installed IT assets such as telecoms equipment, networking devices, and server and desktop hardware; software products from traditional enterprise applications and operating systems to new cloud platforms and vertical industry applications; services and consumables suppliers.

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