B2B SaaS And Startup Founder Isaac Garcia Joins SalesDirector.ai Executive Team As CEO

Isaac Garcia Brings a Successful Track Record to Lead and Build on a Solid Product Foundation

SalesDirector.ai, Inc. announced that Isaac Garcia, former Co-Founder and CEO of Central Desktop and Co-Founder of Upgradebase, has joined as CEO of SalesDirector.ai. SalesDirector.ai is the revenue intelligence platform that connects people, activity, and engagement across the enterprise buying journey and gives leaders the complete revenue picture of their business.

“We are pleased to welcome Isaac Garcia to SalesDirector.ai as a seasoned SaaS leader and experienced CEO to our team,” said Babar Batla, Co-Founder and Chief Experience Officer at SalesDirector.ai. “Isaac’s startup and early-stage track record in B2B SaaS and B2B sales is a strong addition to our founding team at this time.”

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Arnulf Hsu, co-founder and CTO at SalesDirector.ai said: “I’m really proud of what our founding team has built so far. Isaac has founded or co-founded three prior SaaS companies. His experience as a founder and CEO will help us take SalesDirector.ai to the next level in product, sales and marketing.”

Isaac Garcia added: “My passion for enterprise sales and B2B SaaS startups is in perfect alignment with both the history and future growth of SalesDirector.ai. The company’s recent success in the revenue intelligence and operations space is impressive considering how little capital has been deployed to date. I’m looking forward to contributing my skills and building on a solid and unique foundation that the team has already created.”

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As part of the transition, Babar Batla will continue on the executive team as the Chief Customer Officer focusing on customer experience, customer success and ensuring that customer engagement is driving data-centric decisions within sales organizations.

Isaac’s SaaS experience has always been focused on the B2B enterprise sector. In 2002, he co-founded and helped lead Upgradebase (enterprise data and content company) to acquisition with CNET Networks, Inc. now (CBS Interactive). He went on to co-found and lead Central Desktop, Inc. (enterprise team collaboration platform) which was acquired in 2014 by Premier Global Services, Inc. now Sirus Capital.

During his tenure, Isaac’s companies have been among the fastest growing startups in America according to the Inc. 500 and has earned numerous awards and recognition for outstanding customer service and customer satisfaction. Isaac graduated from Ambassador University with a degree in English and studied English at the University of Northern Colorado Graduate School.

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