B2B SaaS

Former Oracle Cloud SVP and Citrix CMO joins ON24 as more businesses than ever embrace the company’s digital experience platform ON24, the digital experience platform provider that makes it easy to create, scale and personalize engaging experiences that drive business growth, announced that Steve Daheb has joined the executive team as Chief Marketing Officer. Daheb comes to ON24 after over two decades in marketing and sales leadership roles, including top B2B SaaS and cloud companies, most recently Oracle and Citrix.…

Isaac Garcia Brings a Successful Track Record to Lead and Build on a Solid Product Foundation SalesDirector.ai, Inc. announced that Isaac Garcia, former Co-Founder and CEO of Central Desktop and Co-Founder of Upgradebase, has joined as CEO of SalesDirector.ai. SalesDirector.ai is the revenue intelligence platform that connects people, activity, and engagement across the enterprise buying journey and gives leaders the complete revenue picture of their business. “We are pleased to welcome Isaac Garcia to SalesDirector.ai as…

My path to CMO has been an unconventional one, and that it officially happened during what is surely to become one of history’s most distinguished years is no surprise to me. For the rest of you on a decided and determined path, I implore you to keep in mind one thing I’ve learned over and over again: no amount of strategizing can stand in for the element of chance -- the future's not, and will never be, entirely predictable.  BUT we can prepare for the unpredictable. In this article, I’ve outlined a little bit of my…

As the U.S. market becomes increasingly mobile-first, Adjust continues to invest in simplifying agency partner integrations, while offering brands long-term solutions to improve marketing performance  Adjust, a global B2B SaaS company, announced the appointments of two seasoned leaders to strengthen its agency partnerships and enterprise sales practices in the U.S. With US advertising spend on pace to reach nearly $390 billion this year, Adjust is ramping up its investments in the increasingly mobile-first region to help…

ChartMogul, the market leader in Subscription Analytics, is excited to unveil the world’s first Subscription Data Platform, available to all new and existing customers. We believe this reflects a new trend in the development of the subscription economy. Subscription business models are increasingly popular. They offer consumers a choice. They can opt for products and services on demand, upgrading or canceling with a few clicks. Administering subscription plans and pricing presented new challenges for businesses.…

Company Also Taps Industry Veteran as Chief Customer Officer Aviso, the pioneer in AI-powered sales guidance and forecasting, announced the appointment of veteran artificial intelligence and machine learning researcher Joy Mustafi as Chief Scientist. The former Principal Researcher for Salesforce's Einstein platform will leverage his decades of experience to help Aviso customers accelerate deal-closing and expand revenue opportunities. Ranked as one of India's 10 top data scientists by Analytics India Magazine, Mustafi…

Industry-leading subscription management platform announces product capabilities, integrations and partnerships as part of its Fall 2019 Release Chargebee, a leading subscription management platform, rolls out the Fall 2019 release. With this release, Chargebee helps businesses build a robust revenue infrastructure to bridge the gap between revenue and critical business functions. By integrating with market leaders like Salesforce and Hubspot, Chargebee now enables businesses to align all the revenue-driving functions with…

Ken Fine Brings 20 Years of B2B Saas High-Growth Expertise  Heap Inc., the leader in product analytics, is proud to welcome Ken Fine as its President and COO.  Ken is a 20 yr veteran in leading B2B SaaS companies through successful growth. Ken will be responsible for leading all go-to-market functions of the company, including sales, marketing, operations, and customer success. Ken brings success scaling multiple B2B SaaS companies including Medallia and Financial Engines where he helped lead those…

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It's Even More Important for Millennial Buyers, Says Megan Headley of Trust Radius In a recent report on B2B SaaS buying trends, TrustRadius revealed major disconnects and key opportunities for vendors in the industry. The report, titled "The 2018 B2B Buying Disconnect", included the vendor perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions.…

SaaSOptics has announced a new, advanced version of its plug and play connector with Salesforce.com for improved workflows and customer subscription visibility. SaaSOptics is the only subscription management platform designed specifically for growing B2B SaaS and subscription-based businesses. Driven by customer demand, the integration extends the benefits of the SaaSOptics order-to-renewal process workflow and enables cross-functional collaboration between QuickBooks and other general ledgers, and SaaSOptics. It also…