Spiff Appoints Leslie Stretch to Its Board of Directors

Spiff Appoints Leslie Stretch to Its Board of Directors

Software-as-a-Service pioneer joins Board to help define and create a new category of revenue motivation software

Spiff, the leading sales compensation software for forward-thinking revenue and sales organizations, announced that Leslie Stretch, has joined its Board of Directors. Mr. Stretch, who has had a storied career leading Software-as-a-Service (SaaS) organizations, is currently president and chief executive officer at customer experience (CX) management leader, Medallia, which he took public in 2019.

“From my first call with Leslie I had my fingers crossed that we would get to work with and learn from him,” Jeron Paul, the founder and CEO of Spiff said. “I admire him deeply for the driving force he has been in the SaaS industry and as one of the early pioneers in the commission management space. I couldn’t think of a better partner to help define and create a new category of revenue motivation software for our customers.”

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Mr. Stretch joined Medallia in 2018 and guided the company to a $2.5 billion valuation in July 2019. The company has emerged as a leader in the CX management platform market; in December, the company was named a Leader in Gartner’s first Magic Quadrant for Voice of the Customer.

Prior to Medallia, Mr. Stretch was the President and CEO of Callidus Software, an early leader in the sales commissions space, for 11 years. Callidus was acquired by SAP for $2.6B in 2018.

“The sales organization is the lifeblood of every business; in addition to the traditional role it plays in driving revenue, it is often the first and last line of communication with your customers and prospects. You cannot understate the role sales plays in CX, the most important function for every organization today,” Mr. Stretch said. “Spiff is well positioned to change the sales technology landscape, in particular how companies’ manage the unwieldy commissions process. I am excited to work with Jeron, the rest of the executive and the Board of Directors to help establish Spiff as a necessity for every business.”

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According to independent research firm Gartner, the sales performance management market grew by 14 percent in 2019 and companies saved as much as five percent in compensation expenses after implementing a solution. The commission process involves a cross section of corporate leadership – CEO, operations, finance, sales, and human resources are all routinely involved in developing and managing commission programs – and is often complicated by manual processes that are prone to human error.

“Leslie will help us build an iconic company. We are excited to welcome him to the Board,” said Sean Jacobsohn from Norwest Venture Partners, Spiff’s lead investor.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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