Sidetrade AI Sales & Marketing Launched on Salesforce AppExchange

Sidetrade AI Sales & Marketing Launched on Salesforce AppExchange; Aimee AI Now Available to Martech Customers

Sudipto Ghosh

October 29, 2019

Today, AI-driven customer acquisition platform Sidetrade launched Sidetrade AI Sales & Marketing on Salesforce AppExchange. The new launch will empower all marketing and sales teams ability to harness the power of Aimie, Sidetrade’s AI. Aimee AI has demonstrated its value in the martech ecosystem, delivering 57% boost in productivity through automated recommendations to customers. In its current role, Aimie combs the CRM data within Salesforce and cross-references it with external data on the target company, and with relevant transactional data from various business systems. These are applied to invoicing, claims, payment behavior, disputes.

What is Aimee AI?

Aimee AI is a unique martech recommendation product. It uses Neural Networks and NLP algorithms to learn from proprietary data sourced from the customers. It ties in with Marketing Automation, DMPs, CRM, ERP, and websites and open datasets provided by third-party data aggregators. The entire data journey is analyzed on AI ML foundation to discover unique trends and behavior, eventually leading to predicting customer behavior throughout the marketing and sales journeys.

Aimie continuously learns alongside the client, bound by four guiding principles of Transparency, Intelligence, Faithfulness, and Representation. It does not replace human professionals; rather, it empowers such professionals with the ability to use AI capabilities to improve Marketing, Sales and Customer Communications. In addition, Sidetrade’s Aimie also garners recommendations for customers to “multiply martech return on CRM investment.”

At the time of this announcement, Jean-Cyril Schütterlé, Chief Product Officer at Sidetrade stated —

Every step of the way – transforming leads, increasing customer spend, and increasing retention rate– Marketing & Sales directors can now harness the amazing power of Sidetrade’s AI on AppExchange. With Sidetrade, sales and marketing teams can act immediately to seize previously unseen opportunities. Sidetrade AI on AppExchange is an invaluable decision-making tool, supporting staff with crucial information such as business development opportunities, and which customers are statistically at risk of leaving you. With predictive analyses at your fingertips, you can deal with issues before they arise and accelerate revenue growth.”

Built on the Salesforce Platform, Sidetrade AI Sales & Marketing is available on AppExchange.

Sidetrade AI Sales & Marketing within Salesforce AppExchange Ecosystem

Sidetrade joined the ever-growing martech app ecosystem built on Salesforce.To make the most of CRM, businesses must first ensure that customer data is as accurate and as extensive as possible. This is a recurrent challenge, and it is daunting for most companies. Not only does Sidetrade supply highly enriched firmographic data but, most importantly, Aimie collects and analyzes over 50 billion business signals from corporate websites and social networks, giving Salesforce users custom information and insights they can count on to get results.

Aimie can gain a deep understanding of how existing customers behave. She targets the best leads among millions of potential customer companies, and recommends an enhanced way of reaching them directly through Salesforce.

Woodson Martin, GM of Salesforce AppExchange, said, “Sidetrade AI Sales & Marketing is a welcome addition to AppExchange, as they power digital transformation for customers with AI-driven business insights. AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”