Realdatasets Provides Instantly Downloadable, Popular Market Data for Use in Map-Based Market Analysis

SpatialTEQ Inc., the publisher of MapBusinessOnline, announced the launch of RealDatasets for Map Business Online through a product partnership with RealZips. RealDatasets provides instantly downloadable, popular market data for use in map-based market analysis.

Built to support sales and marketing professionals across all business sectors, RealDatasets for Map Business Online delivers market analysis tools segmented by industry sector and ZIP code location. RealDatasets industry-specific geodata supports both B2B and B2C analysis.

Data Visualizations for Market Analysis

RealDatasets market data collections are designed to facilitate map visualizations and define addressable markets for any given industry category. By importing RealDatasets geodata into a business map, Map Business Online users will be able to estimate market potential for any business based on target establishment counts, employee size counts, and additional data columns where available. The market analysis results will mitigate risk as sales and marketing campaigns are launched into new markets.

A key function of Map Business Online business mapping software is to provide location-based data visualizations that describe existing and potential business. The addition of RealDatasets geodata layers allows full market potential analysis, helping to answer critical business questions such as, “What is the size of our business’s total addressable market for the coming year?”

“Many of our key customers have expressed interest in generating maps with business listing or business category data for market analysis. RealDatasets offers a unique set of data solutions for our clients. The combination of Map Business Online’s generous location data display allowance (up to 100,000 records per map) and RealDataset’s indexed ZIP code-based listings provide valuable market assessments for practically any business,” said SpatialTEQ’ s President, Geoffrey Ives.

Also Read: A Marketer’s Guide to Smarter Data Storage: Is Your Customer Data a Gold Mine or a Time Bomb?

Business Applications for Map Business Online with RealDatasets

These general business challenges are solved by the powerful combination of Map Business Online with RealDatasets:

• Identify the total addressable market – Leverage 1,000 industry sector NAICS data layers
• Marketing Campaign Targeting by Location – Focus Google AdWords or direct mail marketing campaigns on the market areas with the most potential by geographic area of interest, limiting investments in non-productive areas
• Design Sales Territories – Design or adjust sales territories based on an analysis of existing customers and market potential

Sales Organization Market Analysis Support

Marketing or sales teams using popular sales CRM applications can now access affordable and accurate business data from RealDatasets that include location components for easy geocoding and map visualizations. Map Business Online CRM users can build informative map-based market models that describe potential markets and offer critical pathways to marketing and sales success based on actual recent business data.

Recommended Read: How to Pick the Right CRM: 3 Key Ingredients