Debuting at CommerceNext, AudienceMaker Supercharges Customer Acquisition & Retention through Real-Time Data, Analytics & Triggered Marketing Campaigns

Speedeon, a leading direct marketing and data agency, announced the launch of its AudienceMaker platform at the CommerceNext conference in New York City. AudienceMaker is a strategic growth platform that helps brands gain unparalleled access to valuable and actionable data on their customers and prospects. With AudienceMaker, brands can unlock a trove of insights, fueling the ability for marketers to reach the right consumers where they are, with the right message, and at the right time. It’s like total information awareness.

Powerful and intuitive, AudienceMaker democratizes data access – providing fresh real-time data to users across business functions. Marketing professionals, sales leaders, and even CEOs with little to no marketing expertise can leverage AudienceMaker’s platform to conduct custom analytics, create models, build audiences, activate marketing strategies, and measure results all within one intuitive interface.

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“AudienceMaker is guaranteed to increase retention, decrease churn, and drive growth across your business.”

— Gerard Daher, CEO of Speedeon

With Speedeon’s AudienceMaker platform brands will –
• Increase marketing ROI: Leverage offline & online data to build effective omnichannel data-driven marketing campaigns
• Drive meaningful relationships: Create custom segments and build trigger automated campaigns to quickly activate on prime marketing moments
• Reduce churn and boost retention: Analyze the customer journey using rule-based logic
• Optimize marketing channel spend: Improve data hygiene to effectively reach consumers wherever they are, from the mailbox to the inbox
• Make informed product decisions: Optimize intelligent insights and leverage data at the forefront of crucial business decisions
• Take profitability to new heights: Only pay for the data you need, when you need it

Speedeon’s AudienceMaker platform was designed for brands who want to leverage high-quality data and lean on intelligent tools to better understand and align with the behavior of their consumers. “Speedeon is about being three years ahead of the competition when it comes to helping our partners get a better ROI from their marketing. In this case, AudienceMaker might be more like five years ahead of its time! We are striving to make access to your data easier and increase your ROI, it’s that simple,” said Gerard Daher, Chief Executive Officer, Speedeon. “AudienceMaker is guaranteed to increase retention, decrease churn, and drive growth across your business.”

AudienceMaker is different from other strategic growth platforms, as the tool serves as an on-demand one-stop shop for brands that want to avoid the bottleneck that users often experience due to lack of access, time, or expertise. Historically, the time to market data-driven strategies can be lengthy, costly, and result in an unpredictable ROI. However, AudienceMaker provides a solution for brands that want access to data when they want it – how they want it.

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