New solution enables merchants to send targeted follow-up messages for marketing campaigns

springbig, a leading provider of SaaS-based marketing solutions, announced the launch of its Campaign Follow-Ups feature. The feature helps merchants increase member interactions by allowing users to design and implement multi-message campaigns, based on the consumer response data from the campaign as well as their in-store behavior. This new addition to our platform will greatly improve the overall ROI performance of a client’s marketing campaign.

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springbig’s Campaign Follow-Ups option allows members to schedule, create and send out a series of follow-up campaign messages depending on how users responded to the original campaign. For example, a merchant can send out a specific message to members based on whether they clicked the campaign, visited the site or did neither. This easy-to-use feature makes engaging with members simple and seamless as merchants work to boost interaction and drive performance.

“springbig’s new Campaign Follow-Ups feature is our latest solution to address common marketing pain points,” said Jeffrey Harris, CEO of springbig. “Sending out a marketing campaign is only half the battle: it is essential to a merchant’s performance that members engage and follow through. With just a few simple steps, merchants can send targeted messages that remind and encourage members to interact with their content as they work to build their community.”

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