SproutLoud, a leader in distributed marketing technology, and InnerView Group, a strategic marketing consultancy, announced a new collaborative partnership to improve brand-to-local marketing for enterprise companies and the channel partner networks of local businesses that sell their products and services.

Both InnerView Group and SproutLoud specialize in serving industries with complex distribution channels, such as manufacturing, home services and consumer products, insurance and finance, health and medical, travel and hospitality, retail and franchise, and distributors. The two companies will combine their industry expertise and complementary service offerings to bring new ideas and innovative programs to enterprise clients.

“Brands are looking for ways to get closer and closer to the customer. They want to have a bigger role in the buying experience,” said Chris Wallace, President and Co-Founder of InnerView Group. “By partnering with SproutLoud, we believe we can offer brands a new blueprint for how they equip local dealers and retail partners to represent their products and build brand preference at all stages of the experience.”

“Brands are looking for ways to get closer and closer to the customer. They want to have a bigger role in the buying experience”

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The partnership will introduce co-branded thought leadership content to highlight innovative ways brands can differentiate themselves in a highly competitive landscape. SproutLoud and InnerView Group will explore jointly developed solutions to help brands achieve a stronger return on their channel marketing investment.

“SproutLoud and InnerView Group share a commitment to helping major companies and local businesses deliver exceptional brand-to-local customer experiences,” said Gary Ritkes, Founding Partner and Chief Revenue Officer at SproutLoud. “Our approach is to make every aspect of marketing, sales and operational collaboration simple, efficient and effective for brands, local users and frontline stakeholders — so brands and their channel partners can deliver the right experiences that keep customers buying and coming back.”

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