• Only a third of LTK creators are confident they can still reach their community on social media, while 95% have felt their community is less engaged on social media in the past year.

• LTK is evolving to drive community building and engagement with the unveiling of a suite of updates, including Shopper Profiles, Subscribe and Comments to foster deeper connection

LTK, the platform that powers Creator Commerce™, is marking a significant evolution of the platform with the launch of a new suite of tools and features designed to deepen creator relationships with their communities. LTK is now built for community engagement, enabling LTK Creators and their followers to meaningfully connect.

Community has never been more important as the foundation of a creator’s business, and as social platforms become increasingly less social, LTK Creators are looking for ways to maintain, nurture and strengthen communities. According to a recent survey, 92% of LTK Creators believe the ability to regularly engage their community is very important, but only about a third have confidence in reaching their community on social networks. 95% have felt their community less engaged on social media in the past year.

“The connection LTK Creators have with their community is vital and at the heart of everything they do. As social media platforms focus more on entertainment than community building, creators are looking for new ways to build trust. That is why LTK is evolving to focus on being a community engagement platform, fueling that essential connection with their community while empowering creators to grow their business,” said Kit Ulrich, General Manager of the Creator Shopping Platform at LTK.

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LTK is evolving – focusing on community building to help creators grow their businesses. LTK is introducing the following new features to fuel that connection:

Getting to Know Your Community With Shopper Profiles

No longer a mystery, LTK is unveiling Shopper Profiles which lets shoppers create a personalized and unique username and profile picture on LTK for the first time. Shopper Profiles let users better express themselves to LTK Creators, fellow shoppers and the greater LTK community.

For LTK Creators, Shopper Profiles help them further build a sense of community, deepen their relationships with their followers and have more personalized interactions. The introduction of Shopper Profiles further enhances the Comments on the LTK platform letting creators know exactly who they’re engaging with and personalize their responses.

Deepening Creator-Shopper Relationships with Comments

Since launching Comments on LTK Creator posts, LTK has built an interactive space for creators and shoppers to connect and engage. In addition to Shopper Profiles, LTK is introducing the ability for creators to now share direct LTK product links within Comments on their posts, making it easier to answer questions and direct shoppers throughout their LTK Shop. These direct links will automatically be saved as a ‘Similar Product’ on that LTK post, saving both creators and shoppers time.

Keeping Your Followers Always in the Loop with Subscribe

LTK also launched a new Subscribe feature. By just tapping the bell icon at the top of a creator’s LTK Shop, shoppers can now subscribe to their favorite Creator’s content, notifying shoppers whenever that creator posts new looks, recommendations, sales and more.

Subscribe is another way for creators to deeply connect and engage with their community, ensuring their followers never miss out on one of their posts and giving them first access to all of their content.

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