CreatorIQ Announces Certified Partner Network For Global Influencer Efforts

Network Includes Digital Brand Architects (DBA), Collectively, Everywhere Agency, ShopStyle Collective and Sway Group

CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of partners badged by CreatorIQ as expert managed services providers for brands utilizing CreatorIQ’s software for end to end influencer program management. Initial launch partners include Digital Brand Architects (DBA), Collectively, Everywhere Agency, ShopStyle Collective and Sway Group.

Marketing Technology News: EPAM Joins Newly Formed MACH Alliance as Founding Member

“In addition to our partner network bringing expert managed service resources to brands, they provide critical strategic services to launch, build and shape influencer practices for brand teams,” said Brooke Hennon, Senior Director Customer Success at CreatorIQ. “We’re fortunate to have deeply experienced and innovative experts in our space as part of this program, which allows us to effectively round out our offering as the leading stand-alone, in-house, influencer software solution.

The partner network will continue to leverage advanced measurement & reporting capabilities, benchmarks, and tools provided by CreatorIQ as a basis for informing best practices with brand clients. CreatorIQ’s data science-driven software solution currently powers global influencer marketing efforts for brands like Disney, Salesforce, Sephora, and Rakuten, as well as global PR & Media agencies. Additionally, CreatorIQ has developed proprietary algorithms to identify follower fraud and uncover true reach, and helps brands like Unilever set global measurement standards for the influencer marketing industry.

Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution

“CreatorIQ empowers Unilever to set global measurement standards for the influencer marketing industry,” said Vasiliki Petrou, EVP and Group CEO of Prestige, Unilever. Unilever Ventures also invested in CreatorIQ’s $12 million Series B.

“The ability to integrate CreatorIQ data with our proprietary systems has enabled Sway Group to build a powerful influencer, campaign management, tracking, and reporting system for our clients. We’re thrilled to join the Certified Partners program.” – Danielle Wiley, Sway Group CEO.

Marketing Technology News: Facebook Selected Rise.ai to Implement Its New Gift Card Initiative