CreatorIQ announced it has joined YouTube’s Measurement Program (YTMP), adding the leading enterprise influencer solution to the program’s roster. YTMP Partners are a carefully vetted group and differentiated as certified vendors demonstrating strong market demand, a positive industry track record, and compliance with Google and YouTube policies. As a partner in the “Content Insights” category, CreatorIQ will access deeper insights on trending topics, YouTube creators, and content performance, advancing its position as the in-house platform of choice for enterprise brands to build & scale their influencer marketing practices.

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“As a platform deeply dedicated to providing data-driven solutions for the influencer marketing industry, we’re honored to bring our unique expertise and experience in this space to join the YouTube Measurement Program,” said Igor Vaks, Founder & CEO, CreatorIQ. “This will enable us to provide deeper insights that will drive more effective marketing efforts for our clients.”

Close platform partnerships like this will ensure CreatorIQ partners receive:

• Advanced notice regarding platform changes

• Increased data features and functionality

• Heightened platform support

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CreatorIQ’s Intelligence Cloud for Global Enterprises enables data science-driven creator identification, predictive modeling for content, and maximized ROI for global brands like CVS, Dell, H&M, Mattel, Salesforce, Rakuten, and Sephora. CreatorIQ has powered brands like Unilever to set global measurement standards for the influencer marketing industry.

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