Following partners with RFM Loyalty Co. to offer merchants tailor-made influencer marketing campaigns, enhancing direct brand engagement.

In a significant move for digital marketing, Following, an innovative social media influencers platform, has partnered with RFM Loyalty Co., one of Dubai’s leading merchant acquiring firms. This partnership introduces a new era of influencer marketing, enabling RFM’s merchants to create customized campaigns effortlessly, directly impacting retail foot traffic and content quality through social media influencers.

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This strategic alliance allows us to provide a state-of-the-art MarTech solution that empowers brands and influencers alike.”

— Zain Ali Khan – Founder @ Following

Merchants can now define campaign specifics such as location, audience, and content directly on Following’s platform, ensuring precise targeting and effective budget use. Influencers will see campaigns they qualify for and can participate instantly, either by product delivery or by using their Following cards at RFM’s Smart POS terminals. This system removes the need for middle agencies, streamlining the process and enhancing direct interactions between brands and influencers.

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“This strategic alliance allows us to provide a state-of-the-art MarTech solution that empowers brands and influencers alike,” stated Zain Ali Khan and Hajar El Youssefi, Co-founders of Following. “Joining forces with Following marks the beginning of our mission to add comprehensive value-added services via our Smart POS terminals,” said Iqbal Mahmood, CEO of RFM Loyalty Co.