IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that the company has been awarded a new mid-six figure influencer marketing contract from an existing Fortune 10 customer. The customer will be utilizing IZEA influencers for an international promotion designed to drive sales during the holiday season.

Marketing Technology News: Oracle Cloud Grows | Added to Liftr Insights Dataset

“We are thrilled to be awarded this contract to promote a flagship product for one of the world’s largest companies,” said Ted Murphy, IZEA’s Chairman and CEO. “Influencers have come to associate IZEA with the brand sponsorships they covet most, and this campaign in-particular will be in high demand among influencers. We can’t wait to see the creative content they produce on Instagram, TikTok, and other platforms.”

“It is clear that brands of all sizes in all geographies are realigning their marketing budgets to include influencers as a more meaningful portion of spend,” continued Murphy. “Brands are executing multi-national influencer marketing campaigns that are broader in scope and geography than we have seen in the past. We expect this trend to continue as a new generation of marketers rise in the ranks and gain control of brand budget allocations. IZEA is well positioned to benefit from the changing landscape and will continue to invest in building the best software and service experience for our customers around the globe.”

Bookings are a measure of all sales orders minus any known or expected cancellations or refunds with respect to such sales orders or refunds. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and could be subject to future adjustment. Revenue from Managed Services bookings are typically recognized over a 9-month period on average.

Marketing Technology News: Blotout Announces Seed Round For Customer Data Platform That Builds Trust