BrandGraph’s NFT Support Provides Insights to Boost Brands’ Marketing Strategies in the Metaverse

IZEA Worldwide, Inc. , the premier provider of influencer marketing technology, data, and services for the world’s leading brands, unveiled the addition of more than 100 NFT collections to BrandGraph, its social media intelligence platform. With BrandGraph, marketers can compare NFT collections to gain insights that guide their marketing strategies and identify influencers who are at the forefront of the NFT movement.

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Highlights include these popular collections that are frequently traded on platforms:

• Bored Ape Yacht Club
• The Sandbox
• World of Women
• Lazy Lions
• Cool Cats NFT

BrandGraph shows an NFT collection’s share of voice, average reach, engagement rate, relative content rank, audience demographics, and a variety of other data points to help marketers understand the ethos of a given collection. The platform is currently analyzing over 1.3 billion pieces of content from 16 million influencers — each with over 1,000 followers.

“The NFT market is an ideal entry point for brands as they seek to interact with their customers and explore new activations in the metaverse,” said Ted Murphy, Founder and CEO of IZEA. “BrandGraph provides a unique window into the rapidly emerging NFT space, giving brands access to our proprietary insights and discovery features. Marketers can identify potential NFT artist collaborations and influencers that may be a good fit to promote their next NFT drop. BrandGraph can see that creators who post about Bored Ape Yacht Club have an affinity toward Adidas, for example.”

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NFTs allow marketers to engage their most passionate customers with unique virtual assets that build brand awareness while creating value for both brands and their customers. Connecting with influencers to co-create and promote NFTs is an opportunity for brands to create value quickly within established NFT markets.

A recent IZEA survey found that ​​72% of influencers said they are considering or are already making money in the metaverse. BrandGraph helps brands direct their marketing strategy for the future in the metaverse by showing which NFT collections generate the most buzz, who is talking, and what they are saying.