New Tool Enhances Transparency in Influencer Marketing Campaigns, Strengthens Collaboration Between Brands and Agencies

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, announced the launch of Flex Copilot, a tool for agencies and brands to collaborate. Flex Copilot provides an all-new portal for brands and agencies to manage and share influencer marketing programs with stakeholders. It allows Flex administrators to give clients and partners a window into their influencer programs without exposing their full Flex dataset and influencer relationships.

“Flex Copilot is built to suit the needs of customers that have integrated their influencer marketing program with other departments, companies, and partners,” said Ted Murphy, IZEA Founder and CEO. “It is particularly useful for agencies that want to provide their customers with an overview of the campaigns they are running but prefer to keep influencer payments, contracts, and discussions private. With Copilot, you can have someone ride along in your campaign with limited access to data and restricted permissions.”

Marketing Technology News: Jugo Welcomes Dan Wood As Chief Marketing Officer

Flex Copilot Modules

Campaigns
A customized view of campaigns that provides Copilot users with a limited view of performance metrics and creator relationships.

ContentMine
An AI-powered tool that helps marketers find, organize and measure content. ContentMine regularly refreshes social media metrics, eliminating the need to update engagement data in spreadsheets manually.

Files
A centralized cloud storage for documents, videos, presentations, audio and images related to a given influencer marketing campaign.

AI Tools
A trio of AI tools designed to help marketers ideate and implement influencer marketing campaigns faster. Copilot includes AI Storyboards for generative images, as well as AI Briefs and AI Brainstorm, powered by ChatGPT.

Flex Copilot features are available at no additional cost to Flex Power Plan customers. Invite unlimited Copilot clients into your Flex organization for free without adding user seats to your Flex subscription.

Marketing Technology News: MarTech Interview with Humberto Farias, CEO at FanHero