Great Clips, the world’s largest salon brand, won a 2022 Digiday Technology Award in the category of Best Social Marketing Platform for its Salon Social Ad Platform (SSAP). The 2022 Digiday Technology Awards recognize companies that are exploring new technologies and adapting to meet the needs of the digital media industry.

SSAP empowers Great Clips franchisees with a self-service, on-demand social ad solution to reach customers and potential employee candidates. With a user-friendly interface, the platform takes the guesswork out of paid social advertising for busy small business owners. The solution focused on brand compliance and performance best practices and addressed challenges involving campaign funding across a robust franchisee network.

“We are honored and excited to be recognized by Digiday for continued innovation that supports our franchisees,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “As a 100% franchised business, we’re continually focused on developing tools and resources that will help our franchisees run successful businesses.”

Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima

“We are honored and excited to be recognized by Digiday for continued innovation that supports our franchisees”

With more than 700 franchisees across the U.S. and Canada, each Great Clips salon has different needs and goals. The Salon Social Ad Platform allows Great Clips franchisees to simplify purchasing and scheduling Facebook and Instagram ads for multiple salons at a time, with just a few clicks while also tracking results in real-time. In the first seven months of the platform launching, over 400 campaigns were published with a 70% greater click-through rate than the industry average and a 77% lower cost per click when compared to the industry average.

As a service to its franchisees, Great Clips, Inc. partnered with Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, to power SSAP by integrating with Great Clips, Inc. standing systems.

Marketing Technology News: Making the Most of a Security Breach