AdTech Predictions

Sync time between ad tech vendors can range from 15 minutes to hours or days. Latency means lost opportunities and decreased insight into consumer behavior.

Anonos, the leading data privacy, and enablement technology provider, Acxiom®, the data, and technology foundation for the world's best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a '5th Cookie' working group that supports exploration of using GDPR recommended technical and organizational safeguards to enforce greater accountability and ethics across the AdTech real-time bidding (RTB) ecosystem. Legitimate Interest-Based…