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Chase Center

How to Grow Your Customers Base During a Transition: Lessons from the Golden State Warriors

Companies are constantly changing and evolving. While this is usually exciting to employees who are privy to the long-term company strategy, these same changes can often feel disorienting to customers and may even put customer loyalty at risk in the short term. The Golden State Warriors recently tackled a similar challenge while migrating their customers base to Chase Center, a brand new world-class sports and entertainment destination in San Francisco, set to open in September. For the six-time NBA Champion Warriors,…