Browsing Tag

Consumption Behavior

Facebook Upgrades Metrics for the Video

Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance It with User Consumption Behavior Facebook announced that its new video metrics features are going to make an entrance soon. The goal is to help businesses understand how people can respond better to Facebook videos and not limit it to only viewership numbers. The metrics which will be introduced soon to public look forward to incorporating additional information like unique video views, the…