Author

Nivedya Varma

Nivedya is a creative writer with a background in mass communication and advertising. Coupled with that is her ardent passion for moulding words to suit varied niches such as marketing, tech, SEO content, artificial intelligence, B2B advertising, and culture.

In times of leisure, you'll find her zoning into space with cats, old-school music and herself for company.

Sales Enablement

Archima Solutions and Skuid Partner to Maximize Profits and Engagement for Clients

Nivedya Varma Sep 4, 2018 0

Skuid Announces That Archima Solutions, Selected Skuid’s No-Code Platform for the Deliverance of Powerful and Personalized Solutions Skuid, the leading cloud application platform recently revealed that Archima Solutions has selected…
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Content Management

Nexcess to Sponsor the Human Element NEXT Conference

Nivedya Varma Sep 4, 2018 0

The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail NexCess, the leading provider of a variety of eCommerce hosting services, including performance-optimized WooCommerce…
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Content Marketing

NewsCred Launches Idea Lab to Assist Marketers with Content Ideation and Planning

Nivedya Varma Aug 31, 2018 0

The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, the world’s leading enterprise content marketing platform provider, announced the addition of Idea…
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Analytics

Granicus Releases Report on Citizen Engagement across Top Digital Channels

Nivedya Varma Aug 30, 2018 13

The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach Granicus is a leading provider of cloud-based software solutions to the government, and it just…
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Marketing Clouds

Litmus Reveals New Integration with Salesforce Marketing Cloud

Nivedya Varma Aug 30, 2018 0

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud.…
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Marketing Automation

HubSpot Platinum Agency Partner TREW Marketing Doubles Growth Leads with Inbound Marketing

Nivedya Varma Aug 29, 2018 0

Austin-Based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads TREW Marketing is a full-service inbound marketing firm which announced that HubSpot named the company a…
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Video

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

Nivedya Varma Aug 28, 2018 0

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video…
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Sales Enablement

Monet Software Announces Workforce Management for Amazon Connect

Nivedya Varma Aug 27, 2018 0

Monet Software, a Leading Provider of Cloud-Based Workforce Optimization Solutions Integrated Seamlessly with Amazon Connect to Improve Agent and Customer Experience Monet Software which is a leading provider of cloud-based workforce…
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B2B Commerce

The Personalization Summit of 2018 Will Reveal Strategies to the Theme ‘Realizing the…

Nivedya Varma Aug 26, 2018 0

The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands Evergage, the 1-to-1 Platform Company, has announced its agenda for its 5th annual Personalization Summit.…
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Social

Facebook Has Hired a New CMO to Revamp its Brand Image

Nivedya Varma Aug 26, 2018 0

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio…
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Influencer Marketing

Klear Introduces Automated Tracking for Influencer Marketing Campaigns

Nivedya Varma Aug 24, 2018 0

Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns Influencer Marketing Technology Company, Klear, has announced the launch of a new feature which can…
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CRM

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Nivedya Varma Aug 23, 2018 1

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub…
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CRM

Cognizant to Acquire SaaSfocus To Expand Salesforce Cloud Consulting Capabilities

Nivedya Varma Aug 23, 2018 0

Cognizant’s Digital Transformation Portfolio to Broaden in India and Australia Cognizant announced that it has agreed to acquire SaaSfocus, a private consulting firm that specializes in digital transformation and leverages the…
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B2B Commerce

Engage 2018 to Focus on the Complex Requirements of B2B eCommerce

Nivedya Varma Aug 21, 2018 1

Strategies for Building Successful B2B Commerce Systems to Be Featured at Insite Software's Inaugural User Conference September 10-12, 2018 Statistics within mid-size manufacturing and distribution industries report a high rate of…
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Video Marketing

YouTube Offers Incentives to Platform Creators with the Launch of Their New Revenue Generation Tools

Nivedya Varma Aug 15, 2018 0

The Google-owned Company Is Offering Cash to Platforms to Try out Their New Tools while the Competition of Digital Video Gets More Intense. The competition continues to rise while leveraging video platforms for profit and YouTube has…
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Social

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

Nivedya Varma Aug 11, 2018 2

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant…
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Social Media Platforms

Wall Street Warns Clients against Twitter Shares after Q2 Earnings Report

Nivedya Varma Aug 11, 2018 0

Twitter Loses One-Quarter of Their Share Value Within Two Days as Wall Street Worries About the User Growth of the Social Media Company Recently, Twitter posted lower-than-expected second quarter monthly-active-user (MAU) numbers.…
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Social Media Platforms

LinkedIn Has Reportedly Reached 575 Million Members

Nivedya Varma Aug 11, 2018 0

LinkedIn Has Provided a Breakdown of Its Audience, Exactly Contextualizing the Regions in Which the Social Media Platform Is Most Popular LinkedIn, the professional social network has reported having reached 575 Million users worldwide.…
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Video Advertising

Facebook Upgrades Metrics for the Video

Nivedya Varma Aug 8, 2018 0

Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance It with User Consumption Behavior Facebook announced that its new video metrics features are going to make an…
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Content Marketing

DocuSign Set To Acquire SpringCM for $220 Million

Nivedya Varma Aug 7, 2018 0

SpringCM, a Sales Software Startup Is Being Acquired by Docusign; A San Francisco Based Electronic Signature Company for Approximately $220 Million in Cash DocuSign, the digital transaction, and e-signature firm announced that it plans…
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