The Personalization Summit of 2018 Will Reveal Strategies to the Theme ‘Realizing the One-To-One Dream’

Personalization Summit of 2018

The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands 

Evergage, the 1-to-1 Platform Company, has announced its agenda for its 5th annual Personalization Summit. The summit is scheduled to be held from September 11-13 at the Boston Park Plaza. The theme of the summit is “Realizing One-to-One Dream” which is a premier industry event, featuring keynotes from CX Luminary Don Peppers and Evergage CEO Karl Wirth. The industry event will also provide techniques and strategies, along with panel discussions, case studies and exclusive workshops which will help attendees deliver relevant and tailored customer experiences at individual levels.

Karl Wirth, Evergage CEO and author of the award-winning book “One-to-One Personalization in the Age of Machine Learning” said, “For so long, the one-to-one dream was, for marketers, exactly that… a dream. But in the last few years – as companies have begun harnessing AI and machine learning, customer data platforms, and predictive analytics – we’ve seen an important move from one-to-many communications to true one-to-one personalization. The benefits of treating people as individuals are tremendous – particularly as they relate to improving loyalty, engagement, conversions and customer experience. We’re excited to share with attendees how the notion of delivering one-to-one experiences at digital scale is rapidly moving from a dream to a business imperative.”

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This premier industry event will bring together more than 250 e-commerce, marketing, customer experience (CX) and product management professionals. The attendees for the event will hear speakers talk about creating transformative customer experiences all across the domains of technology, financial services, retail, media industries and more.

Additional Information to the Event includes;

Title: The Personalization Summit 20018: Realizing the One-to-One Dream

When: September 11 (opening)
September 12 (panel discussions, keynotes, networking reception)
September 13 (Evergage customers have access to exclusive workshops held)

Where: Boston Park Plaza, 50 Park Plaza at Arlington Street, Boston, MA

Keynote Speakers:  Don Peppers, Karl Wirth

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Additional Speakers from Global Brands such as Atlassian, Buildium, Carhartt, Dell, Citrix, Endurance International Group, Lenovo, Invaluable, Petplan, Mendix, SAP SuccessFactors, The Boston Consulting Group and more

Other highlights for the event include

  • Content based on future one-to-one personalization and the content based on the current scenario.
  • Breakout tracks for B2B and B2C practitioners
  • Case studies and panel discussions
  • A peek into Evergage’s platform roadmap and upcoming news on products
  • Networking receptions

The link to register for The Personalization Summit 2018 is here.

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