Strategies

Customers have always been important to market research. But with the recent surge of brands accounting for customer experience in strategies, their importance is even more pronounced. According to a study conducted by PwC, 32% of all…
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MarTech and B2B marketing strategies both play a significant role in enhancing the company's growth and future development of the company. To have a set of both economic and non-economic benefits, it is necessary to keep an eye on the…
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New white paper outlines positive impact of initiative to help publishers develop new consumer and advertising monetization strategies The Local Media Consortium (LMC), a strategic alliance of local media companies, announced the results…
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Digital marketing strategies have become essential for businesses. It has made it easier for businesses to market their businesses. The businesses reach out to different marketing firms that cater to digital marketing services. The one…
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Do you think your lead nurturing strategies need a boost?  Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying…
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NYMBUS®, a leading provider of banking technology solutions, announced a new partnership with the Digital Growth Institute to further empower financial institutions with the digital marketing tools and strategies for growing their brands.…
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Authors and industry leaders Peter Mahoney, Scott Todaro and Dan Faulkner share their combined 70 years of marketing experience to provide a marketing strategies guide The marketing profession changed more in the last 18 months than it had…
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Micro segmentation is one of the leading techniques that create data zones in data centres and cloud computing conditions. This is done to isolate all the tasks at hand from each other to secure them separately. Micro segmentation helps you…
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Tech industry executive to drive marketing strategy and amplification around the Mandiant brand Mandiant, a part of FireEye, Inc., announced that Vikram Ramesh, who has a track record of leading highly effective and…
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Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth Ken Murray – a marketing and digital leader with more than 20 years of experience leading successful go-to-market…
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Artificial Intelligence can help you improve your social media strategy and social media presence by:  Helping you understand what makes for better social media processes Streamlining your activities, and…
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Renaissance Commerce recently highlighted the importance of using targeted, data-driven strategies as a core component to any successful digital marketing campaign, especially for fast growing mid-sized companies. An award-winning,…
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Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to…
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It’s time to move out of maintenance mode. For many, 2020 was the year of the void—the year where if you were lucky enough to keep your job, you put everything in maintenance mode, kept your head down, and (strategically) hoped for the…
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The definitive and absolute termination of third-party cookies - something that was once unthinkable to marketing teams - is now imminent. For years, brands have leveraged the convenience and accessibility of third-party cookies to track…
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Fast-growing company aims to strengthen marketing efforts and their group workshop products through strategic hiring of industry veterans White Glove, a tech-enabled marketing services company that specializes in turnkey Done-For-You…
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What really makes a marketing team successful? While most marketing leaders would agree that the foundation revolves around having a smart combination of optimized marketing strategies (with the ability to pivot overnight, based on market…
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Amplified marketing technology leader builds out robust platform with three new tools to drive next-level content marketing strategies Casted, the first Amplified Marketing Platform and the only audio and video podcast solution made for…
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Leading site selection firm Global Location Strategies (GLS) has developed a cloud-based analytic platform for location benchmarking. Called Site Shepherd™, the digital app allows users to screen, score, and financially assess location data…
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Having a strong B2B social media plan is only becoming more important as marketing and martech trends evolve. With most of today’s B2B customers using online channels, reviews, self-explainers and social media to find out more about a…
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