Browsing Tag

Strategies

ZoomInfo Enhances ‘Workflows’ to Drive More Efficient Go-to-Market Strategies

Sellers and Marketers Can Automate Repetitive Tasks to Focus More on Closing Business ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a more powerful version of its Workflows solution. Marketing Technology News: Apty Recognized as Leader in Digital Adoption Platforms ZoomInfo Workflows automates tasks – like researching prospects, building lists, and exporting companies and contacts into CRM platforms – and enables sellers and marketers to focus on higher-value…

Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve Strategies In Wake Of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

The Personalization Summit of 2018 Will Reveal Strategies to the Theme ‘Realizing the One-To-One Dream’

The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands  Evergage, the 1-to-1 Platform Company, has announced its agenda for its 5th annual Personalization Summit. The summit is scheduled to be held from September 11-13 at the Boston Park Plaza. The theme of the summit is “Realizing One-to-One Dream” which is a premier industry event, featuring keynotes from CX Luminary Don Peppers and Evergage CEO Karl Wirth. The industry event will also provide…

Eight Psychological Pricing Techniques to Test on Your E-Commerce Store

Psychological Pricing Is a Strategy Which Is Based on the Idea That Prices of Certain Products Create a Greater Psychological Impact in the Mind of a Consumer. Pricing Strategies Are Important Components of Growing Your E-Commerce Business and Increasing ROI Warren Buffett had quipped, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. ” Pricing strategies are important for any…

Five Strategies to Boost Donor Retention Using Email Marketing

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…