New Office Fosters Deeper Collaboration and Synergies Among Network Members
Merkle, a leading technology-enabled, data-driven performance marketing agency, is celebrating the grand opening of its new 33,000 square foot office at 32 Avenue of Americas. The new office will occupy the entire 18th floor of the building, which is home to a number of other agencies in the Dentsu Aegis Network, including 360i, Dentsu Sports, and HelloWorld, a Merkle Company. The move will bring together Merkle’s two previous New York offices, increasing capacity by 33 percent and accommodating the company’s 22 percent increase in New York-based staff since December 2017. Merkle’s New York office now employs more than 225 with an expectation to surpass 300 by next year.
“Dentsu Aegis Network isn’t a holding company. It’s a true network of agencies with the common goal of helping brands win, keep, and grow their best customers in a digital economy. Each agency brings its own expertise to develop solutions for clients across the entire customer journey”
“Merkle has seen steady and upward growth since joining the Dentsu Aegis Network in 2016, and the merger of our two New York offices is a testament to this,” said Evan Goldstein, vice president of quantitative strategy at Merkle who has been designated as the New York office lead for Merkle. “Rather than continuing to build out these two offices separately, we believe that having all of our New York-based employees in one location will greatly benefit our broader US and global operations as we work together toward a strong second half of 2018.”
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Merkle’s rapid organic and acquisition growth have led to a widespread global footprint that comprises 50 offices in 11 countries. Its more than 5,500 employees are experts in a full range of people-based marketing disciplines, including customer strategy, performance media, data & analytics, loyalty, experience & creative, and enterprise technology.
“Dentsu Aegis Network isn’t a holding company. It’s a true network of agencies with the common goal of helping brands win, keep, and grow their best customers in a digital economy. Each agency brings its own expertise to develop solutions for clients across the entire customer journey,” said Adam Lavelle, chief solutions officer at Merkle, who is based out of the New York office. “In that spirit, we are excited to join this hub of collaboration, where we can realize the synergies among the Dentsu Aegis agencies and better meet the needs of the global brands we serve.”
In conjunction with its expansion in New York, Merkle is celebrating thirty years as a company this year. In 1988, Merkle CEO David Williams acquired a small data processing company and led it to become a worldwide leader in performance marketing. Williams’s singular goal has always been developing solutions that help the best brands in the world build competitive advantage. To that end, his focus has been on assembling a world class team and staying at the forefront of innovation in data and technology. Merkle has acquired 21 companies since 2007, and is honored frequently with industry awards and recognitions. For example, Merkle recently became the only agency to be recognized by Forrester across every aspect of the customer lifecycle.
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