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Dentsu Aegis Network

Piano Announces Joanna Catalano as New Chief Growth Officer

Piano, the leading subscription commerce and customer experience platform announces its new Chief Growth Officer, Joanna Catalano. Catalano's proven track record has delivered profit growth and revenue with a focus on new market entry strategies for companies such as Dentsu Aegis Network, Google, American Express, and Starwood Hotels. She brings her expertise and leadership to Piano, to continue their roadmap of scaling the business globally and vertically. Catalano will focus on growing Piano revenue through strategic…

Merkle Appoints Azlan Raj to Newly Created EMEA CMO Role to Lead Innovation in Customer Experience Transformation

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has appointed Azlan Raj to the newly created role of chief marketing officer for the EMEA region. This new role has been designed to continually evolve Merkle’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Azlan previously Merkle's SVP for customer experience across EMEA, will be responsible for evolving the company's…

Dentsu Aegis Network Appoints Christena Pyle As Chief Equity Officer For The Americas

Dentsu Aegis Network announced that Christena Pyle has been named Chief Equity Officer, Americas. She will join the company on August 31, reporting to Jacki Kelley, CEO, Americas.  Christena will also join the Executive Leadership Team. Christena is known as a driving force in creating diversity and battling gender inequality in creative industries, and most recently served as Executive Director of Advertising for TIME’S UP Foundation, an organization whose mission is to create a safe, equitable and harassment-free…

Merkle and Sprinklr Partner in the Middle East to Pioneer a New Way for Brands to Create Memorable Customer Experiences

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has today announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help organizations develop breakthrough digital marketing, advertising and customer care strategies. Merkle…

Dentsu Group Confirms 100% Ownership of Merkle

Dentsu Aegis Network Announces the Accelerated Purchase of 100% of Merkle Shares. Dentsu Aegis Network, headquartered in London, announced that they have brought forward the purchase of Merkle, and have signed the complete ownership agreement for 100% of Merkle shares. Prior to the signing, Dentsu owned 66% of Merkle shares with an option to buy the remaining 34% in Q3 2021. However, the accelerated purchase of the remaining shares means that Dentsu Aegis Network now owns 100% of Merkle. As per the initial…

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a leading technology-enabled, data-driven performance marketing agency, with expanded capabilities across key verticals. Media Storm has deep roots in the media and…

Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will join Merkle, a leading technology-enabled, data-driven performance marketing agency, as an extension of its B2B business. “2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion…

Dentsu Aegis Network Acquires E-Nor bolstering Cardinal Path

Acquisition by Dentsu Aegis Network forms largest Google Analytics 360 Sales & Service Partner Dentsu Aegis Network has acquired Santa Clara, Calif.-based E-Nor, a pioneer in the Google Analytics platform that has deployed and supported state-of-the-art analytics platforms for hundreds of clients. E-Nor will join Dentsu's marketing analytics consulting arm, Cardinal Path, creating a significant force around the Google marketing stack through expertise and licensing. Founded in 2003 as an analytics consultancy,…

Dentsu Aegis Network is the First Holding Company to Partner with Prominent Startup Ecosystem Plug and Play

Dentsu Aegis Network announced its partnership with Plug and Play's Media & Advertising program. They are the first multinational media and digital marketing communications company to join the platform. This partnership with Plug and Play will give Dentsu Aegis Network exposure to a network of over 10,000 startups cross 15 countries. Marketing Technology News: HP Introduces New 3D Printing Subscriptions, Services, and Partnerships to Accelerate Customers’ Digital Manufacturing Journey Plug and Play Media &…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Dentsu Aegis Network Takes Majority Stake in Ugam, a Global Leader in Data and Analytics

Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in India, the United States, and Australia, Ugam represents one of the largest transactions in Merkle’s history. Ugam’s comprehensive set of solutions are highly…

Dentsu Aegis Network Builds Merkle’s Capability and Scale with Acquisition of Filter

Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency. “Filter has a long and vibrant history, so a key priority was ensuring a strong cultural and professional fit for our employees and our clients. As an innovative, growth-focused…

mcgarrybowen Names Lucia Grillo as Head of US Operations

Grillo Joins from droga5 in New Role to Oversee Operations for mb’s US Offices Pat Lafferty, US President, mcgarrybowen (mb), announced that Lucia Grillo has been named as the agency’s US Head of Operations. Grillo joins the Dentsu Aegis Network (DAN) agency from Droga5. In this new role, she will oversee operations across the agency’s three US-based offices—New York, Chicago, and San Francisco—to create innovative workflow systems to drive excellence throughout the creative process in support of developing a world-class…

Dentsu Aegis Network Announces the Acquisition of Namics AG

Namics Will Join Merkle Expanding Its Capability and Geographic Footprint in EMEA Dentsu Aegis Network announces that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics - A Merkle Company’. “I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German…

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World's Largest Specialist B2B Agency Network Dentsu Aegis Network announces the acquisition of B2B International, the world's leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world's first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its…

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk

Brand Safety Floor Included in Media Rating Council's Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification The 4A's, the leading trade organization for marketing communications agencies, released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand…

Merkle Builds Capability and Scale in Australia with Acquisition of Amicus Digital

Leading data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN) has acquired Amicus Digital, Australia’s leading independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team of marketing cloud technical experts add significant capability and scale; accelerating Merkle’s growth and differentiation in Australia. The business will now become Amicus Digital, a Merkle Company, led by current managing director and co-founder Blair Cooke, with fellow…

Merkle and Cardinal Path to Partner on Delivery of Google Analytics 360

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics consulting firm and fellow member of the Dentsu Aegis Network, to deliver advanced Google Analytics 360. Dentsu Aegis Network’s ability to provide growth solutions and expert services that present new business opportunities across the entire customer journey is further realized when its individual agencies come together to bring their clients seamlessly…

Merkle Inc. Expands New York City Headquarters, Joining Dentsu Aegis Sister Agencies at Tribeca Office

New Office Fosters Deeper Collaboration and Synergies Among Network Members Merkle, a leading technology-enabled, data-driven performance marketing agency, is celebrating the grand opening of its new 33,000 square foot office at 32 Avenue of Americas. The new office will occupy the entire 18th floor of the building, which is home to a number of other agencies in the Dentsu Aegis Network, including 360i, Dentsu Sports, and HelloWorld, a Merkle Company. The move will bring together Merkle’s two previous New York offices,…

Dentsu Aegis Network Creates Strategic Alignment between Merkle and &c in China

Move Brings Together Complementary Strengths to Create Next Generation of Data-Driven Full Service Performance Marketing Agency in China Dentsu Aegis Network announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs. &c’s footprint and scale in China will accelerate Merkle’s global growth in China, while Merkle’s…