Martech CMO insights

"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find paths to follow, and make decisions faster at scale. These skills will be relevant long after the COVID-19." MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…

With frequent market shifts and an ongoing pandemic, it’s crucial to plan efficiently, effectively, and strategically. Planning this year has been radically different than any other year in my experience. The past few months have been a steep learning curve, but that’s not going to stop my or many other marketing organizations from delivering results. Here are my five critical tips to strategically plan for the unknowable. Tip #1 - Align Marketing’s Strategic Targets With Corporate Goals Driving impact for the business is…

Successfully launching a product is quite an endeavor even under perfect market conditions. Under the harsh economic reality of the global COVID-19 pandemic, it has become a considerable challenge. However, even during the current crisis, there are ways for you to effectively introduce new products to the market. I am a strong advocate of data-driven marketing, having a clear analysis of the target market and consumer is a fundamental aspect for a new product launch. Mapping and analyzing market shifts and trends helps…