Martech CMO insights

"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find paths to follow, and make decisions faster at scale.…
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MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…
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With frequent market shifts and an ongoing pandemic, it’s crucial to plan efficiently, effectively, and strategically. Planning this year has been radically different than any other year in my experience. The past few months have been a…
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Successfully launching a product is quite an endeavor even under perfect market conditions. Under the harsh economic reality of the global COVID-19 pandemic, it has become a considerable challenge. However, even during the current…
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