Precondition Targeting

New Proprietary Mechanism Helps App Developers Understand User Behavior for Ad Targeting Bigabid, a second-generation optimized DSP that helps app developers with user acquisition & re-engagement, is launching a new, proprietary mechanism called Precondition Targeting. Precondition Targeting is designed to help developers send in-app ads to relevant users based on the timing of their actions, as it measures the current state of users when they are taking an action, aligning that action to the appropriate message.…