SmartRent, Inc, a leading provider of smart home and smart building automation for property owners, managers, developers, homebuilders and residents, today announced the appointment of Robyn Young as the company’s first chief marketing officer (CMO). In this new role, Young will be responsible for the Company’s overall marketing strategy. Joining the team on May 9, 2022, she will be based at the Company’s headquarters in Scottsdale, Ariz.

Marketing Technology News: MarTech Interview with Angeley Mullins, CMO & CGO at Latana

“SmartRent is a clear leader in a growing industry and has a great story that I’m eager to help amplify. This company is on a path to make a real difference in how we live.” – Robyn Young, SmartRent’s new #CMO, joins the team on May 9.

“Robyn is a highly experienced, strong marketing leader who brings an impressive track record in commercial and mixed-use real estate and finance experience to SmartRent,” said Lucas Haldeman, CEO of SmartRent. “Her expertise will be an asset to our team, and she will play an instrumental role in further establishing SmartRent as the leading enterprise smart home technology company. Our executive team is now fully built out, and we look forward to continuing to do great work in service to all of our stakeholders.”

Marketing Technology News: 2022, Say Hello to the Workforce Revolution

Young joins SmartRent from Western Alliance Bancorporation (NYSE: WAL), where she served as CMO and led all marketing and communications functions for eight years as the company experienced sixfold growth in asset size. Prior, she served as executive vice president of marketing and communications at regional commercial real estate owner and developer RED Development. Earlier in her career, she held increasingly senior marketing positions at Macerich (NYSE: MAC), one of the country’s leading retail REITs. Young holds a Bachelor of Science in Business Administration – Finance from the University of Arizona and has been recognized by the Phoenix Business Journal and Arizona Business Magazine for her leadership in business.

“I was naturally drawn to SmartRent’s dynamic leadership, differentiated technology and innovative products,” said Young. “SmartRent is a clear leader in a growing industry and has a great story that I’m eager to help amplify. This company is on a path to make a real difference in how we live, and I’m excited to join the team on this journey.”

Young’s appointment rounds out SmartRent’s executive team and adds bench strength as the Company enters its next phase of growth. Last week, SmartRent announced that Hiroshi Okamoto, formerly of Kinkisharyo International, LLC, and Touchstone Capital Group, joined as chief financial officer and, in January 2022, SmartRent welcomed Brian Roberts to the team as its chief legal officer.

Marketing Technology News: How Advertisers Can Take Their ID Destiny Into Their Own Hands