With AdAdapted, brands can now access users across the Tasty platform and leverage recipes to encourage shoppers to Add-to-Bag.

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.

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“With our long-standing relationship with Walmart and AdAdapted’s expertise in the add-to-list space, AdAdapted is the ideal partner to assist in this goal.”

This new partnership will benefit brands and consumers alike. AdAdapted, Tasty, and Northfork will provide a unique Add-to-Bag service to CPG brands while simultaneously enabling consumers to directly select items for pickup or delivery at Walmart stores nationwide.

AdAdapted’s patented one-click, add-to-list technology helps brands reach the right shopper at the right time and see real-time purchase intent. As a result of AdAdapted’s integration with Tasty, brands will now be able to ensure that their promoted products can be added to the Walmart “bag” within the Tasty app while consumers engage with Tasty in-app content, such as recipes and other food inspiration.

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“AdAdapted is extremely excited to work alongside Tasty to expand each of our unique offerings in the CPG space,” said Mike Pedersen, Founder and CEO of AdAdapted. “We look forward to helping our CPG clients engage recipe-minded shoppers while also assisting Tasty in streamlining the Add-to-Bag process.”

Tasty puts more than 6,000 recipes at users’ fingertips and includes an integration with Walmart that allows shoppers to add recipes directly to their Walmart “bag.” When they are ready, shoppers can choose to “Go Check Out at Walmart” and their whole bag is transferred over to Walmart.com or the Walmart app, where they can purchase and schedule their groceries for either curbside pick-up or delivery options.

“Tasty sets out to make cooking more accessible for our audience, and as part of that mission we are always looking for ways to make the conversion experience as frictionless as possible, and get our users the items they need to make our recipes,” said Brendan Kelly, Senior Vice President of Brand Partnerships at BuzzFeed. “With our long-standing relationship with Walmart and AdAdapted’s expertise in the add-to-list space, AdAdapted is the ideal partner to assist in this goal.”

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