Gernaey to Lead Transformation of Global Marketing Strategy at Aptean

Aptean, a global provider of mission-critical enterprise software solutions, announced the appointment of Miguel Gernaey as the company’s new Chief Marketing Officer (CMO). Gernaey brings decades of expertise in B2B enterprise software marketing to guide strategic growth for the company.

“Miguel’s proven leadership, extensive experience in the technology industry, and innovative approach to demand generation and digital marketing make him an invaluable addition to our team,” said TVN Reddy, CEO at Aptean. “His track record of leading global transformation and driving growth make him the ideal marketing leader for Aptean’s next stage of growth. We look forward to leveraging his expertise as we continue to expand our presence in the global market.”

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Prior to joining Aptean, Gernaey served as EVP, Digital and Demand Marketing at Sage. There, he spearheaded global digital marketing transformation, significantly boosting digital availability of the brand, which ultimately translated to revenue growth. Gernaey’s past tenure also includes eight years at Dell Technologies, where he served in several marketing roles, including founding and leading the company’s global marketing analytics, insights and strategy function. His early career also encompasses fifteen years in management consulting, focused on enhancing performance outcomes for clients in the technology industry.

Gernaey’s appointment underscores his expertise in leading global teams, his in-depth understanding of the enterprise software market and his extensive knowledge of buyers in Europe, all of which will be vital in driving Aptean’s continued success.

“I’m pleased to join Aptean at such an exciting time in the company’s history,” said Miguel Gernaey, CMO at Aptean. “I look forward to working with the talented team at Aptean as we build the engine to strengthen and extend the company’s global reach together.”

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