Monigle, the 52-year-old Denver-based branding agency, officially announced that Beam, the company’s SaaS brand management platform, will become a standalone company.

Beam is one of the world’s top brand enablement platforms providing myriad benefits, empowering marquee clients likes Salesforce, Peloton and Deloitte to enable their employees and other stakeholders to manifest their brands consistently and authentically.

Beam was originally created over 12 years ago as a solution for Monigle’s clients to deploy their brand assets. As it evolved over the ensuing dozen years, Beam became one of the world’s top brand enablement platforms providing myriad benefits, empowering marquee clients likes Salesforce, Peloton, Cigna, Optum, Aon, Schneider Electric, Stanford University Hospital, UC Health, S&P, and Deloitte, among many others, to enable their employees and other stakeholders to manifest their brands consistently and authentically.

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“We’ve always taken great pride in what we built with Beam, and now it’s time to take it to the next level and enable the team to realize the full potential of this incredible organization. By allowing Beam to be a standalone company, Beam can seek outside investment, create new and unique partnerships, and build a next-generation platform, guided by some of the brightest minds in the community. We’ll maintain an investment in Beam’s success and look forward to continuing to partner with them on many client engagements,” said Gunnar Jacobs, Principal at Monigle.

Monigle will continue to play a role in Beam’s success, funding the company with an initial multimillion dollar investment to support Beam’s ongoing investment in services, technology, and people. In the past year, Beam has welcomed a significant number of new talent to the team.

Guiding Beam is CEO and Denver-based veteran tech executive Steve Foster. Foster was previously co-founder and chairman at Convercent (acquired by OneTrust), former president and CEO of the Colorado Technology Association, and current executive advisor at ForceMetrics, among many other notable roles.

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“Joining Beam was a clear choice to me. This is a team that’s dedicated, motivated, and excited to grow quickly. Since day one, I could tell that Beam has got what it takes to propel the category forward. I’m appreciative for what Monigle has built over these past few years with Beam. I am excited to now build on that past success and grow Beam as its own independent software business, delivering even more value to our customers. Launching as a standalone company gives Beam the freedom to operate as a SaaS software provider, delivering faster growth, increased value, and more delighted customers,” said Foster.

The team at Beam currently has over 45 full-time employees and will maintain its Denver, Colorado headquarters. Beam expects to continue hiring in key positions over the next 12 months.