Branding Brand announced that it has joined the MACH Alliance, a group of independent software companies dedicated to advocating for open, best-of-breed technology ecosystems. Branding Brand’s composable commerce platform disrupts the quality and speed of digital experience creation by instantly connecting headless technologies, including companies in the MACH Alliance.

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The MACH Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.

“With over 10 years of enterprise retail experience, working with brands such as Burberry, CVS, and Levi’s, Branding Brand is an exciting addition to our team,” says Sonja Keerl, president of the MACH Alliance. “Their platform empowers our members to easily demonstrate their value by putting a head on their headless technologies.”

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“The MACH Alliance represents the future of where digital technology is going—headless and collaborative,” says Chris Mason, CEO of Branding Brand. “These values are the heart of our product, which allows you to quickly connect headless commerce experiences. We are excited to join the MACH Alliance, and we are proud to be among such an impressive group of peers.”