Marketers use the Casted platform to host, organize, distribute, and measure the performance of their branded podcast shows and episodes. Casted’s growing list of customers already includes notable brands like Drift, Pendo, Terminus, and LogicGate.

“We signed with Casted for the daily #FlipMyFunnel podcast early-on because it’s the first podcasting platform I have seen that is made for brand marketers. It provides advanced analytics into our show and it’s a central place to manage and activate each episode,” said Terminus Chief Evangelist and Co-Founder Sangram Vajre. “Casted allows marketers to be more efficient and strategic about using our podcasts to grow our audiences.”

Marketing Technology News: ConvergeOne and NICE Announce Launch of Customer Engagement Optimization Services (CEOS)

Casted will use the funding to grow its product, sales, and marketing teams. Casted will also continue to expand its platform, adding new features and evolving to meet market needs.

“Content marketing continues to evolve quickly with marketers launching branded podcasts to build more authentic and effective connection with customers,” said Scott Dorsey, Managing Partner at High Alpha. “We are thrilled to be partnering with Lindsay and her team to build the first podcast platform for B2B marketers.”

Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success