The Columbia University Center For Technology Management Launches A New Workshop On Data Strategy

Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon Research

In response to the proliferation of data required for improved decision-making, the Columbia University Center for Technology Management is hosting an online workshop, The Path to Data Dominance, on Tuesday, June 22, 2021. The workshop is designed to provide executives, directors, and senior managers with the tools they need to develop a more effective data strategy.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

“Understanding the role of technology and data in business decision-making is essential in today’s organizations. Indeed, it is critical for C-level executives to be able to develop an effective data strategy,” said Dr. Art Langer, Director of the Center for Technology Management. He went on to add, “We designed The Path to Digital Dominance Online Workshop to give senior leaders a framework they can use to define their data strategy.”

In this one-day course, renowned leaders in the field will demonstrate how to use data to create sustainable revenue growth for organizations. Topics include: Introduction to Data Dominance; Overview of the Digital Data-Centric Enterprise; Overcoming Roadblocks and Barriers to Data and Data Mining; Designing a 12-Week Implementation Plan.

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

Dr. Arka Mukherjee, CEO of Global IDs and Mentor at the Center for Technology Management, will be conducting the workshop along with Dr. Art Langer, Director of the Center for Technology Management, Professor of Professional Practice, and Affiliate Member of the Data Science Institute.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like