Banner Before Header
Browsing Tag

data strategy

Dynata Adds Data Strategy As a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright, currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy. Having one of the world's largest collections of data, contributed directly by consumers and business professionals who agree to its permissioned use, Dynata is committed to providing the most…

SaaS Veteran Craig Monson Joins Tracking First as VP of Sales; John Boyd Promoted as COO

Tracking First, a Utah-based adtech start-up that validates and manages full-range of online marketing campaigns announced promotion of John Boyd to the position of Chief Operating Officer (COO). Additionally, Tracking First also announced its hiring of Craig Monson as Vice President- Sales. Monson is replacing John Boyd. Monson brings with him an enriching experience from SaaS, digital analytics, sales acceleration and business intelligence among other skills. Craig Monson has previously worked as Enterprise Account…