Continua, the company pioneering Social AI, announced the addition of Amazon, Google Shopping, Instagram, and TikTok to its artificial intelligence for group chats. Just in time for the holiday season, Continua users can now collaborate on family wish lists, teacher gifts, white elephant ideas, and more, all inside of existing group conversations. Users can also ask Continua to search for the lowest price on specific items.

“We know that holiday season can be overwhelming, and that so much of the planning to make it magical happens in group chats,” said Shane Hulse, Head of Product at Continua. “Rather than do multiple online searches and port those links into text chats, Continua enables its users to brainstorm ideas and take action on those purchases inside the group chat.”

Just in time for the holiday season, Continua users can now collaborate on family wish lists, teacher gifts, white elephant ideas, and more, all inside of existing group conversations.

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56.1% of holiday shopping this year will be done on mobile devices, according to a recent study from Adobe. With the new shopping integration, Continua is eliminating the annoyance of copy and paste from browsers. Users can ask the AI agent for gift ideas, browse the results, and “add to cart” with ease.

“Our goal with Continua has always been to use artificial intelligence to deepen human-to-human connection,” said David Petrou, Founder and CEO of Continua. “With these new shopping tools, we are providing family and friends with the ability to surprise and delight each other during the holiday season, while reducing the stress it takes to pull off all those memorable moments.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard