Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, announced that TMC, a global, integrated media company, has named the Cyara Automated CX Assurance Platform as a 2021 CUSTOMER Product of the Year Award winner.

The Cyara Automated CX Assurance Platform is used by some of the world’s top brands to automate and accelerate testing of the CX they deliver, measure and optimize the quality of digital and voice channels, and assure flawless omnichannel customer journeys from beginning to end. CX experts use Cyara’s cloud-based platform to define customer journeys that Cyara then validates by automated testing of the network, applications, and even back-end data systems that power those journeys. Any issues that a customer may experience throughout their journey are identified so organizations can resolve them before they impact a customer.

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“Customer experience is at the center of any enterprise’s digital transformation. Ensuring your communication platform, as well as your contact center technologies and solutions, are operating at peak efficiency is essential,” said Alok Kulkarni, CEO and co-founder of Cyara. “We are honored that CUSTOMER magazine has recognized our commitment to delivering the highest level of next-generation customer experience and engagement.”

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Delivered in the cloud, the Automated CX Assurance platform is used by design and testing teams as part of their ongoing performance testing and production monitoring of customer engagement systems and channels. Cyara supports the entire CX software development lifecycle, from design to functional and regression testing, load testing, and production monitoring, ensuring enterprises can build flawless customer journeys across voice and digital channels while reducing the risk of customer-facing defects. The award-winning Cyara Automated CX Assurance Platform enables companies to deliver better CX with less effort, cost, and risk.

“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor Cyara with a 2021 Product of the Year Award,” said Rich Tehrani, CEO, TMC. “Cyara’s Automated CX Assurance platform has proven deserving of this elite status and I look forward to continued innovation from Cyara in 2021 and beyond.”