cyara

Back in 2016, Gartner predicted that CMOs would soon outspend CIOs on technology. As Gartner Research VP Jake Sorofman stated, “This is an important finding. It suggests that Marketing Technology, once a relatively narrow and specialized adjunct to enterprise IT, is now garnering investment nearly equivalent to the core systems that run the business. Customer preferences and behaviors have changed, and buying journeys are increasingly self-directed and digitally led.” Chief Marketing Officers, along with Customer…

Cyara’s cloud-based approach enables enterprises to automate the testing and accelerate the development of innovative customer journeys that delight customers Cyara announced that TMC, a global integrated media company, has named the Cyara CX Assurance Platform a 2019 Cloud Computing Excellence Award winner, presented by Cloud Computing magazine. The award recognizes companies that have most effectively leveraged cloud computing in their efforts to bring new, differentiated services and solutions to market. “Recognizing…

Contact Centers That Implement Cyara CX Assurance Platform Can Experience Significant Value: Dramatically Reduced sev1 Errors, Recapturing 80 Percent of Abandoned Callers, and Recaptured Value From Repurposing 10 Percent of Agents Cyara, provider of the leading Automated CX Assurance platform, has released the findings of Forrester’s Total Economic Impact™ (TEI) of Cyara, a commissioned study conducted by Forrester Consulting on behalf of Cyara. The study revealed that organizations using the Cyara CX Assurance Platform…

Cyara has launched Cyara Accelerator for Genesys PureCloud to automate and simplify the migration of contact centers to Genesys PureCloud. The new offering is a platform-specific version of the Cyara Accelerator for Cloud Migration and is now available on Genesys AppFoundry, a dedicated online marketplace focused on customer experience solutions. Cyara is highlighting the ease at which businesses can use its new offering at Genesys G-Summit Europe. Hosted by Genesys, the global leader in omnichannel customer experience and…

Cyara 7.3 Validates Critical Cx Connections Between the Self-Service and Agent Segments of a Journey, Ensuring Effective Service and High Customer Satisfaction With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all…

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up of some crucial learning from the last year in MarTech Interview Series. "Bots Will Empathize" Alok Kulkarni - CEO, Co-Founder, Cyara: The very dynamic nature of providing a personalized service to the consumer with a bot can be challenging because of the vast minutiae involved with…

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

Cyara Selected as Global Customer Experience Testing Platform Vendor of the Year Cyara, provider of the leading customer experience (CX) assurance platform, announced that it has been selected as a Frost & Sullivan Excellence Award recipient. The Frost & Sullivan Excellence Awards recognize companies around the globe that have risen above the competition and demonstrate outstanding performance. “Frost & Sullivan recognizes best-in-class companies and Cyara is a standout in the rapidly growing CX market…

Velocity Links Design to Testing, Enabling Innovation and Flawless CX Cyara, provider of the leading customer experience (CX) assurance platform, announced the launch of Velocity, the first solution to combine CX design and testing. With Velocity, the Cyara Platform is now the first to seamlessly span CX design, testing, and monitoring, enabling pilot customers to achieve 40 to 70 percent faster time-to-market, while also achieving more comprehensive testing and maximum quality. Because CX testing has historically…