Corser will lead the company’s next phase of regional expansion as enterprises move AI agents into live customer service
Cyara, the AI trust company for customer experience, announced the appointment of Ben Corser as General Manager and SVP, Go-to-Market for Asia-Pacific (APAC), reinforcing the company’s investment in Australia and its broader commitment to accelerating growth across the region.
Asia-Pacific is one of Cyara’s most important growth markets. Cyara is trusted by some of Australia’s most prominent organizations, including two of the Big Four banks, two of the country’s three national mobile network operators, and the country’s largest supermarket retailer. Corser’s appointment puts dedicated regional leadership behind that demand.
“Australia is where Cyara began, and it remains an incredibly important market for our business. We see a significant opportunity to deepen our investment here and across APAC as enterprises rethink how they deploy and govern AI in customer-facing environments,” said Sushil Kumar, CEO of Cyara. “Ben brings the regional experience, customer focus and go-to-market leadership we need for this next chapter. His appointment is an important step in strengthening our relationships with customers and partners and expanding Cyara’s presence across the region.”
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Corser brings extensive experience leading cloud, software and go-to-market organizations throughout Asia-Pacific. Most recently at NiCE, he has held senior leadership positions at global technology companies including Matterport, SAP, EMC, Nokia and Microsoft. Throughout his career, Corser has built high-performing teams, developed strategic partner ecosystems and led growth and transformation initiatives for enterprise technology businesses across APAC.
“Enterprises across APAC are moving quickly to put AI into real customer interactions, but scaling that technology requires more than innovation – it requires trust,” said Ben Corser, General Manager and SVP, Go-to-Market for APAC at Cyara. “Cyara has a unique opportunity to help organizations prove their AI agents and customer journeys are ready for the real world. I’m excited to build on Cyara’s roots in Australia, work even more closely with our customers and partners, and expand the company’s impact throughout APAC.”
Corser joins ahead of the Cyara Agentic CX Summit in Melbourne on Sept. 8, which brings together CX leaders, customers and partners from across the region.
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During the Summit, Kumar will discuss why trust, rather than capability alone, is increasingly becoming a constraint on enterprises looking to move AI agents from pilots into production. Amitha Pulijala, Chief Product Officer at Cyara, will also showcase innovations within Cyara’s Agentic Platform including how enterprises can prove AI agent behavior and end-to-end customer journeys before deployment while maintaining visibility into quality and compliance once those agents are live. Through a live demonstration of Cyara AI Trust Observability, attendees will see how enterprises can move from simply monitoring whether AI agents are available to continuously proving whether they are behaving as intended.
Cyara will continue its regional engagement at Genesys Xperience APAC in Sydney, Nov. 11–12, where the company will explore how enterprises can assure customer outcomes as AI agents create increasingly dynamic and non-deterministic customer interactions.
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